What does unassigning do?

When you unassign a Keyword, you release it from its current campaign and make it available to be reassigned to another campaign of your choosing. 

 

When would I do this?

 

For instance, unassign the word Freeinfo from Txt 4 Info campaign, then reassign it for a Draw campaign where you can now create a lucky draw. Draws can act as an incentive for them to text your Keyword in to find out more info as well as a chance to win. 

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