What is a Carrier Table?

On your Reports page, there is a Carrier Table.

This is a table identifying the different mobile network carriers from your incoming text requests.

 

 

 

It will display the number of texts coming from each network ie. Vodafone or 2degrees and show its percentage share in the total amount of texts coming in.

How is this useful? You can instantly see which customers from each network are more responsive than the other. This data can then be used to tailor certain campaigns for different carrier network customers, to improve current customer response rates, or leverage the existing popularity within a certain network of customers.

 

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