A Keyword is a word that you choose for your customers to text to 9090. For example, "PIZZA" sent to 9090, for Pizza Palace’s latest pizza deals or to enter a competition to win a pizza. Another example would be "plumber" for Tom's Plumbing SMS business card details.
Make it easy, make it memorable
Note: If you’re a Real Estate agent, your Keyword might relate to one of your property listings, say "Victoria" for a text to request information and a call back on your Victoria Street listing.